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If you’re reading this, you’re a certain breed of male — entrepreneur, not employee.
I’m not knocking the 9-5, the “come in, check out”, the, “Hey Boss” floss, but we weren’t all meant for that life.
If you want to be a self-sufficient man in the new economy, you need new economy skills.
And just like the businessmen of old knew how to navigate the economies and markets of their day, we need to do the same.
So here are the 5 most essential skills all men need to have in their businessmen belt going into 2023.
1. Digital Marketing
You need to be able to market yourself, your products, and your services in the future.
This isn’t negotiable — it’s like learning how to send emails in the 90s.
Get a presence on Twitter, Tiktok, Instagram, and YouTube Shorts. You don’t have to post often but start laying the groundwork for your future businesses.
Post your thoughts on politics and culture or progress updates on your latest hustle. It doesn’t matter what you show.
All that matter is you invest some time in your socials now so that when you’re ready to use them to sell products, services, or yourself, you’re not starting from scratch.
2. Cryptocurrency Knowledge
It’s not a fad. It’s the literal money of the future. You need to know how it works.
Have you heard about “Old Money“… those “Bankers“… the “Elite“?…
How do you think they got there?
They invested in paper money knowledge centuries ago.
Don’t be a fool and miss the boat now. Invest in a hardware crypto wallet and start learning.
3. Modern Business Acumen
Just like our parents’ and grandparents’ generation knew how to open brick-and-mortar businesses from scratch, you need to know how to open digital ones.
You should understand the very basics of what you need and don’t need to get an eCommerce or general website up and running.
Add to that, how to build, grow, communicate, and monetize an “audience.”
Start with these keywords: “digital marketing“, “content distribution“, “audience building“, and “email list.“
4. Third Eye Power
Being able to differentiate between truth and fiction is a literal superpower in today’s world.
Gone are the days of credentials like Ph.D., MD, BA — all bullshit prestige armor.
Real strength comes from making wise business decisions from a “results-first” lens.
That means not getting mixed up in dramatic emotions triggered by people or events and instead, seeing the business, market, and cultural landscape for what it is.
When others are spazzing out because “orange man bad“, you should be thinking of how to monetize their lack of control — “Not my president!” t-shirts?
Think and move like a businessman, not a sheep.
5. Commodities and Assets
Truly understand that your power and protection in this society come from owning commodities and assets.
Paychecks are dumb, cash is dead trees, if you work for either, you’ll live on your knees.
A lot of people in the world have wisened up to this fact.
A lot more people haven’t.
Stop spending like a teenage girl and start investing like a man.
Like a video game, spend currency in your skill tree. Acquire tools you can keep and use to build your legacy.
Go forward with these skills and become the man you want to be in 2023.
Keep hustling, gentlemen.