Never struggle with copywriting for clients again
You’re going to find your niche as a Copywriter. It’s inevitable.
That balance between what you like to write and what brings in the cash.
(speaking of cash, here’s how to start making money copywriting)
And I’m not going to lie to you — writing email sequences and ad copy gives the highest returns in my experience. The value they deliver to clients and their relatively low word count is *chef’s kiss*.
But one skill every Copywriter should have under their belt — especially if you’re just starting out — is the ability to crank out 1000-word articles like it’s your warm-up.
Once you master the thousand-worder, everything else — emails, ads, scripts, website — becomes gravy.
Here’s how to crush the 1000-Word Article — like Joey Chestnut crushes dogs and spines🌭.
When You Break It Up, You’ll Be Surprised
Remember in high school when you had to write a thousand-word essay — intro, three arguments, and a conclusion — and you struggled to find enough material?
The 1000-word articles you’ll write for clients are a lot easier because you can use more than three “arguments”.
And to guide you on what you should be writing about specifically, you’ll have help from:
Your clients — they’ll want specific sections.
The internet — 99% of articles have been written before, just use others as a guideline.
Your audience — ask yourself, “If I didn’t know anything about what I’m about to read, how would I want it explained to me?”
With these three to help you, it’s time to start structuring the article.
Let’s start from the top!
Title and Byline
The title of your thousand-worder is usually supplied by your client.
If it’s not, don’t overcomplicate it.
Follow these 3 criteria:
1. Use the main SEO (search engine optimization) keyword(s) in the title. Search engines need a general idea of what the article is about.
For example, “How Dog Collars Affect Your Dog’s Training” includes the word “Dog Collars“.
2. Satisfy the human behind the search. Modern SEO isn’t just about writing for an algorithm.
Make sure your title answers this question,
“On a search results page, would the title of my article quickly tell the user that the content of my article solves their problem?“
If you can say, “yes” to that question, then you’re golden.
3. The byline is a short 1-2 sentences meant to provoke curiosity.
You can leave them hanging with a, “And this is why most dog owners are throwing it away…“
Or try an emotional tug with, “Dog owners overwhelmingly rejected the new Turbo leash.“
Anything to get your audience clicking.
Now on to the intro where you get to use THIS powerful formula…
Introduction (100 words)
Before we start, I’m going to take some words away from you so you have to write less (you’re welcome).
The introduction and conclusion should be about 100 words each, give or take 20. (the intro to this article is 112 words)
At 100 words each, that leaves you with 800 words to use in the body of the article.
Let’s move on.
Here’s the powerful formula I promised you: AIDA. Attention. Interest. Desire. Action.
Structure every section (including intro and conclusion) of your 1000-worder starting with:
1 sentence that grabs audience attention.
1 sentence that supplies a why.
A few sentences (based on how many sections are in your article) explaining or proving the section.
1 closing sentence that drives the audience to act (like reading further).
Go and read the introduction to this article to see AIDA in action!
And after that, we can move forward to the ‘body’.
Body (800 words)
In copywriting, you’re going to find 2 dominant types of articles or blog posts:
Listicles — think, “Top 5 Hairstyles for Fall!“
Logical progressions — think, “How to Easily Write 1000-Word Articles“.
After you choose a structure, plot your header twos (the style ‘H2’ is how search engines read sections of articles).
Remember, we have 800 words to play with. The sweet spot is 4-6 sections — any less and it’s hard to find words, any more and it’s not enough room to elaborate.
Also remember, you’re not writing in the dark. Use your client’s requests, the internet, and your audience. When in doubt, find similar articles and copy (and reword) their headers.
Once you have the headers solidified, here’s the key to writing ~800 words quickly:
Don’t use sentences.
Start by using bullet points to list vital information you need to hit. Writing a section from beginning to end in one go is how you waste a lot of time — most paragraphs are filler words.
For example, this section I’m writing now looked like this:
Body (200 words)
– two types of articles: listicle, logical
– coming up with headers: reference client, other articles on internet, audience
– draft out H2’s w/ bullet points you want to hit — don’t skip this step; “on the fly” wastes time
– convert bullet points into complete sentences/paragraphs
– don’t worry about being too wordy or not wordy enough, just get first draft done
– final passover should focus on flow
As you can see, now that you have the bullet points written. It’s time to convert them into sentences and fill out your paragraphs.
Don’t worry about word choice or section length, that can be cleaned up later. This is just a first draft. You’ll have time to iron out the flow before sending it to your client.
After the ‘body’ is finished, the ‘conclusion’ is the easiest part.
Conclusion (100 words)
Your conclusion should be quick and to the point.
Your reader has read enough and it’s time to go.
Reword your introduction and give a final Call-to-Action (something for them to do) like subscribing, leaving a comment, or sharing the article.
When I first started copywriting, I hated writing these articles — I wanted to write 6 small emails and charge $1000… but when you have an empty portfolio, you get laughed at.
By following this guide and mastering the 1000-worders, my portfolio looks damn impressive and I can bang out 3000-4000 words per day without stress.
More words = more value = more money.
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And as always, stay cool, gentlemen.