How to connect to the new economy
Panic in the markets, panic on the shelves, and soon-to-be panic on the streets!
What if I told you that it was all bullshit?
Not that it isn’t true — if you’ve been shopping for food recently, you know inflation is real — but that all of this was inevitable, unavoidable, and most of all…
The economy you’ve enjoyed for so long has been a hybrid of the old world — brick-and-mortar — and the new one — digital.
And right now, we’re in the process of throwing away the former.
The NEW economy is all about USER-GENERATED CONTENT.
I’m going to tell you how to contribute to the new Content Supply Chain, and when you start, you’ll be way ahead of 99% of the masses who have no idea what’s coming.
What is “Content”?
This blog post you’re reading right now is content.
The Twitter post I wrote to advertise this blog post is content.
The 60-second video I created summarizing this blog post that I then uploaded to YouTube, Twitter, Facebook, and Instagram is content.
Everything from the videos you mindlessly consume, video games you play, and emails you read, EVERYTHING is CONTENT.
Get it? Good. Here’s how to hook into it.
Online Video Content
A picture is worth a thousand words, a video is worth… a completely free MIT-level education if you want.
Online video, whether it’s streamed on YouTube, shared on social media, or available for download on Online Learning platforms like Teachable, needs to be planned, created, distributed, and promoted.
And that means jobs.
So here are a bunch of ways you can contribute to that pipeline:
Video Editor – Programs like DaVinci Resolve, Hitfilm Express, and Adobe Premiere stitch together what you see — I use Hitfilm Express.
Audio Editor – Programs like Audacity and Adobe Audition help create, clean up, and enhance the music, voices, and sound effects you listen to — I use Audacity.
Script Writer – Most videos aren’t off-the-cuff improvisations, the words need to be planned.
Distribution Manager – Programs like Later, Loomly, and Hootsuite make it easy to schedule and post a single piece of content across multiple social media channels in one place.
Voice Actor – You’d be surprised at how many businesses need someone else to read their scripts. Good equipment and command of your voice are hot commodities.
Digital Marketer – The MOST important part of the video content pipeline — just because you build it, doesn’t mean they’ll come. Chopping up long-form into short form, creating social media threads, reaching out to online forums, or emailing/dming are just some of the ways to let people know your videos exist.
Social Media Content
Running a social media account (or two) is no easy task. Most of the Twitter accounts you follow post unique content, multiple times a day, for years.
It’s a lot of work and businesses and individuals who can, hire someone to do it for them.
Here are some examples of social media content expected from a Social Media Manager:
Threads – Simple lists that give FREE information to readers. The same thread can be posted on different channels. Examples:
“4 Ways to Stop Overthinking 1/5 🧵”
*the same information in visual format*
Memes – The most popular way to communicate and gain a following online.
Motivational quotes – Keeping people in your online niche pumped up is invaluable.
Stats and Advice – Delivering free and interesting knowledge to communities is a great way of showing authority and growing an audience.
I was so confused when I first heard the phrase, “A copywriter writes copy.“
“‘Copy’ is a noun?!”
“Copy” is what you read, watch, and listen to online and offline. And because that’s everything, there’s never a shortage of work for Copywriters.
Here are just a few examples of the types of copy businesses need (there’s so much more):
Email Copy – Email Marketing is one of the most lucrative channels out there. Good email copy gets written in 100 – 250 words per email over multiple emails (email sequences) and if effective, employers are willing to pay thousands of dollars a month. It’s really no joke.
Blog Copy – The internet is filled with posts about experiences, how-to’s, and news. Search engines pick up on the content in these posts and rank them. Posts that make it to the first page of search engine results bring in traffic and money for employers.
Digital Marketing Copy – If you’ve ever seen an ad online, somebody wrote that. Whether it’s a static social media post or a dynamic video ad, you have to be able to entice and engage users in under 30 words. A real skill that gets you paid.
Script Copy – 99% of all online videos have a script prepared ahead of time. Working with clients to nail the tone, key points, and time limit will make you indispensable.
Product Copy – ECommerce is a great online revenue stream. A lot of people that make a living doing it, don’t own the products they sell, they just hustle them. Volume is the name of the game and those product listings need titles, descriptions, details, and Q&As.
These are just some of the easy ways you can set yourself up in the new economy of user-generated content.
You have two choices for success: support those making the content or create content yourself.
The old world is almost gone.
Adapt or get left behind, gentlemen.